The irony of it all
Ideally, as a committed student looking to learn the tricks of the trade, you have been reading and watching this guide in it’s development over the course of the last week. But I have been staring at something else. Something quite beautiful.
“Facebook user 1 likes your link”. “Facebook user 2 likes your link”. “Facebook user 3 likes your link”. Yes, this is the glorious sight I have had bestowed on my gleaming eyes all week. By now, hopefully after learning what I have sought to teach in this guide, you will be fully familiar with ‘the feeling’. Each time I gained a ‘like’, I felt a small sensation shoot through the nerves of my body – up to my face where a huge smile grew and a tear of happiness flowed down onto my keyboard. For you see, as a good student you would have been learning a lot from my intense research into social networking; after all, in 2011, being compatible and popular on Facebook says a huge amount about you and the quality of you as an empowered and informed member of society. But why listen to me – who am I to say how you retrieve a ‘like’ and become part of this post-modern society? Well for you see, I am very much just like you – in the social networking arena, standing naked before a sea of people with their ‘like guns’ ready to fire. Yes, I too am a student of this confusing change to our relationships with other humans; because do you know what? Things will never be the same again. We need likes to justify our existence in space and time; and with this cataclysmic burden weighing down upon us – every now and again, from time to time, one begins to feel the strain of waiting for that notification to come. I am no different. Having been running low on likes a week ago, I was slipping down that ‘like ladder’. The greyhounds and wolves had deserted me and I was under-nourished; suffice to say, I needed payment of likes to my account quick. Being skint, I took major steps to retain my place on the like ladder. How though? How does one go about turning the tides and gaining a large quantity of likes for himself. Well the solution was simple – and you are looking at it now.
I’m a walking paradox, no I’m not
Whilst you may have been learning about ‘like cookies’, varying values of likes and finding your audience, I have been learning that people love to read and learn about being good at Facebook. It’s the ultimate, quintessential post modern experience that evokes reactions such as ‘lol’ and ‘pmsl’. Each part of this blog I have made viewable in the big arena itself. Part one. Part two. Part three. Part four. And now, the finale – part 5. Each time I have uploaded one, I have immediately had a large quantity of likes transferred into my Facebook account. Here study these images below.
As you can see, the first one received double figures and I began to feel my target audience develop. Veiled in the form of a blog, my original social commentary cookie seen a solid payment of 15 likes.
The second one was my largest transfer of likes; gaining 33 likes off my Facebook audience, I began to no longer feel under-nourished. Instead I had my largest ever total of likes and I was very much full. Going back to the model introduced in part three, this achieved a massive 10% like per friend ratio! Kieran Cullen I am not.
The third one again put me back in that like fountain; arms in the air, smile on face – I was looking to the heavens with delight as those likes fell down upon me! All 29 of them! This wasn’t dinner anymore; this was just being greedy, helping myself to afters.
With my hands full with all these likes, I could afford to post the fourth part in non prime time territory. I stepped into the arena at quarter to 5 and again took a healthy serving of those magic blue buttons. God they were delicious; even narrowing my audience with some controversial facts about the female audience, I still seen the transfer of 17 likes!
The response to this post will reach double figures within 3 hours of the blog going up. Yes, I have also studied time travel (but i’ll blog about that some other time).
As you can see, I was no longer headless, out to rot in the wilderness with no likes to feed upon; the tides had turned and I had very much became what we all seek to achieve – yes, my ‘like balance’ topped up, I had again became like literate on the platform of popularity that is Facebook. Integrated into society, my existence was justified to the point where I had people (real physical people) in the real world actually coming up to me and congratulating me on this very blog itself! Many hands were shook. Many enjoyments were made known. The word ‘Like’ had again transformed; swept back into the air, it had became the literal word it once was where people in the real world genuinely ‘liked’ my blog.
I can’t really explain the feeling, but it felt good. It felt comforting.
And isn’t that what we all really want? To be liked is to be of value to other peoples lives. This is why a facebook ‘Like’ says so much more that what people think. Yes, I have a dream. That one day – we will all be Obamas; empowered, informed and of ‘Like’ness to the rest of the society we live in. Only then can we move forward in this world. Wars will stop, John McCains will vanish, the TLS disease will be wiped out, crimes will fade into memories, enemies will be transformed to friends – through the skills of being good at Facebook, we can begin to incorporate our positivity into the world around us. The next time you click that ‘Like’ button just remember, you are making the world a better place; a place where everyone is happy, everyone is liked and everyone has some value to the other humans who share this world with them. You have seen through intense research and ethnography, not only upon my Facebook clients but also myself, you have seen how users can improve themselves as people – on Facebook and in the real world. So please, learn this ‘Guide To Being Good At Facebook’ and get your friends to learn it aswell. Maybe. Just maybe one day we will all be Obamas.
I have been Ryan Millward (Facebook theorist). God speed.
Special thanks go to Ciaran Hamill, Paul Howkins, Kieran Cullen, Kieran Hartley, Billie Jay-Gurney, Emma Horton, Abdul Almajdub, Lauren Downing, Josh Knight, Bobbie Hall, Katie Singleton, Blake Carr, George Adams and Sam Lucas.